Findings
Trust Markers

Trust Markers

A trusted search engine starts the search journey but once users have typed their search query into Google, the focus then shifts to the individual’s bias toward certain markers and the selection process begins. The search and selection process is essential to analyse if we want to understand how and when trust markers are used...
Trust: thoughts and feelings

Trust: thoughts and feelings

While researching trust in online sources of information, it was important for me to ask those I was interviewing what they thought about trust. As a result, I asked respondents the following question: “When I say “trust” what do you think and/or feel?” These were the most common words, thoughts and feelings that emerged from...
Search behaviour: case #1

Search behaviour: case #1

*please note, in the above circle “1B & 3A”, the word “expert” refers to specific individuals as well as the online community that have posted ratings and comments on a website. Examples of search diary entries: #1: Georgina, 20yrs, third year student Query: I wanted to find a dog parlour in Grahamstown to wash my...
Search behaviour: case #2

Search behaviour: case #2

Examples of search diary entries:  #1: Kyle, 20yrs, first year student Query: Information on Identity and Diversity in Anthropology Search: I went onto Google and searched ‘Identity and Diversity’. I recognised John Locke as a theorist on this topic so I opened a link to that site. I the narrowed my search to ‘Identity and Diversity Anthropology’...

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